How do you turn social media followers into actual customers? For small businesses, the goal isn’t necessarily to go viral. It’s to reach the right people, build trust, and give them a reason to visit.
In this episode, Aviva Sonenreich and Alana Boscoe, known as The Colorado Gal, discuss how social media marketing for small businesses can influence customer decisions, strengthen local brands, and attract new customers. Alana shares how she built her Colorado-focused audience, why consistency matters more than viral views, and how authentic recommendations help businesses earn trust. They also explore influencer partnerships, personal branding, and why businesses need to make themselves easy to discover online.
Key Topics Discussed
- Social Media Marketing: How businesses can attract customers through Instagram and TikTok.
- Building an Audience: Why consistent posting creates long-term visibility.
- Local Influencer Marketing: How creators help businesses reach potential customers.
- Content That Converts: Why reaching the right audience matters more than going viral.
- Personal Branding: Building recognition and trust through authentic content.
- Social Media Search: Why customers increasingly discover businesses through videos.
- Influencer Partnerships: How small businesses can connect with local content creators.
- Authenticity and Trust: Why honest recommendations protect long-term credibility.
About the Guest
Alana Boscoe, known as The Colorado Gal, is a Denver-based content creator and social media personality who showcases local restaurants, businesses, events, and experiences throughout Colorado. Born and raised in Denver, she built her platform around discovering places worth visiting and sharing authentic recommendations with her community. Her content highlights Colorado’s local business scene, while her collaborations with businesses and community organizations demonstrate how social media can connect brands with local audiences. She also brings professional experience in the restaurant industry to her work as a content creator.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
Looking to Buy, Sell, or Lease Industrial Real Estate in Colorado?
Growing a business takes more than attracting customers. Having the right commercial space matters, too.
At The Warehouse Hotline, we help businesses, investors, and property owners navigate industrial property acquisitions, investment sales, warehouse leasing, and landlord and tenant representation throughout Denver and Colorado.
Ready to make your next industrial real estate move?
