Want to stand out in commercial real estate and attract serious capital? Here’s the media playbook that’s changing the game.
Commercial real estate marketing is one of the most overlooked tools in the industry—but also one of the most powerful. Many CRE professionals struggle with visibility, leaving capital on the table and influence untapped. That’s where Mitch Roschelle’s media-driven strategies come in.
With over 37 years of experience, Mitch—co-founder of PwC’s real estate advisory, media commentator on Fox News and Bloomberg, and strategist at Madison Ventures Plus—knows how to merge media visibility with investment expertise.
In his interview with Aviva Sonenreich on the CRE Secrets podcast, Mitch outlined five game-changing commercial real estate marketing moves that can transform any broker’s career.
Why Commercial Real Estate Marketing Is the Key to Visibility and Capital
“If no one sees your deal, it doesn’t exist.” – Mitch Roschelle
Most CRE professionals are buried in transactions. They rarely make headlines—and that’s a problem. Mitch calls these missed opportunities “brain damage”: time, energy, and money wasted on poorly marketed projects.
Effective commercial real estate marketing isn’t about flash—it’s about relevance, storytelling, and strategic platform use.
1. Talk Relevance
Tie your message to what people are already talking about. Don’t just post deal updates—turn your deals into news. Relevance drives attention and engagement.
Pro Tip: If industrial vacancy is rising, connect that stat to your warehouse leasing strategy.
Mitch’s Move: He shows how even “boring” assets can become headline-worthy with the right framing.
2. Use Media Platforms
Start small: a podcast interview or a market commentary on LinkedIn. Then scale up.
- Podcasting gives you long-form authority.
- TikTok and YouTube Shorts provide quick-hit awareness.
- TV appearances position you as an expert—instantly increasing trust.
Mitch has over 1,500+ live appearances, including on Bloomberg and Fox Business, all tied back to his commercial real estate marketing strategy.
3. Share Stories
Everyone understands housing. So start there.
Mitch recommends using emotional residential stories to create a bridge into more complex CRE topics.
Example: Aviva’s TikTok started with residential trends—then shifted into industrial real estate, gaining 450,000+ followers.
“You can’t market commercial real estate without first getting people to care.” – Mitch Roschelle.
4. Speak Authentically
In today’s short-attention media world, authenticity wins.
Instead of rehearsed presentations, Mitch uses real-time Q&A to connect with audiences. Live answers build trust—and that trust attracts capital.
Real Estate Marketing Tip: Next time you’re asked to speak, suggest a Q&A format.
5. Invest Wisely
Commercial real estate marketing isn’t just about visibility—it’s about values.
Mitch backs workforce housing investments through firms like Modrn Living and M2 Communities, proving that mission-driven investments win both reputation and returns.
Marketing Edge: When your investment helps people live better, telling that story becomes a built-in promotional asset.
Proof That It Works
Media Momentum: Mitch Roschelle has leveraged 1,500+ live TV appearances to raise capital for projects like Modrn Living and M2 Communities—even without flashy CRE headlines.
Social Proof: CRE pro Aviva Sonenreich gained 450,000 TikTok followers overnight by posting relatable residential stories. That viral success proves Mitch’s point: emotional storytelling draws attention—and opens the door to serious CRE conversations.
Want Results Like Mitch? Start Here:
- Launch or Guest on Podcasts: Start small and local. Find your voice.
- Create Content That Hits Now: Match your message to what your audience cares about today.
- Start with Residential Stories: Connect emotionally, then guide them into CRE.
- Go Off Script: Make Q&A the heart of your talks and interviews.
- Invest with Purpose: Focus on high-demand sectors like workforce housing.
Final Takeaway:
Commercial real estate marketing turns quiet expertise into visible leadership. By aligning media, authenticity, and purpose, Mitch Roschelle has raised capital, built trust, and transformed projects into movements.
Follow Mitch’s lead:
- Be relevant
- Be visible
- Be mission-driven.
That’s how you win influence, raise capital, and elevate your CRE career. Learn more about Mitch Roschelle at Macro Trends Advisors LLC.
Q1: Why is commercial real estate marketing important?
A1: Because visibility drives trust, capital, and deal flow.
Q2: What platforms are best for CRE marketing?
A2: Podcasts, LinkedIn, TikTok, and TV appearances.
Q3: How can I make my marketing more effective?
A3: By telling relevant, authentic stories that connect emotionally.
Q4: Should I focus only on commercial properties in my marketing?
A4: Start with relatable residential stories to build a bridge into CRE.
Q5: How does investing with purpose help marketing?
A5: Mission-driven investments create built-in stories that boost reputation and returns.
Want more stories like this to sharpen your strategy?
🎧 Want more actionable strategies? Listen to CRE Secrets with Aviva, including the must-hear episode: The Secrets Behind Becoming a Trusted Voice in Real Estate Media featuring Mitch Roschelle
👉 Ready to win with CRE social selling? Connect with Aviva on LinkedIn or visit The Warehouse Hotline—and let us help you create authentic, high-converting content that builds relationships and closes deals faster.
