Denver’s industrial market is changing, but not every warehouse is experiencing the same conditions. Some properties are attracting tenants while others are sitting vacant. For owners and investors, understanding the difference matters more than following a single market-wide statistic.
In this episode, Aviva Sonenreich and Jenn Quader discuss what’s happening in Denver industrial real estate, from shifting tenant demand and the gap between buyer and seller expectations to the growing interest in industrial outdoor storage. Aviva draws on her experience at The Warehouse Hotline to explain what makes an industrial property functional, why zoning can be difficult to replace, and how owners can respond to a changing leasing market.
They also explore how Aviva has used social media and educational content to build an audience and generate inbound business—and what other commercial real estate professionals can learn from that approach.
Key Topics Discussed
- Why Denver’s industrial market is experiencing a reset rather than a uniform downturn
- What separates warehouses that are leasing from properties that are sitting vacant
- How changing tenant demand affects landlords’ leasing and pricing decisions
- Why the gap between buyer and seller expectations can slow industrial transactions
- What investors should consider when evaluating industrial properties in a changing market
- How zoning, usable yard space, and maintenance infrastructure affect industrial outdoor storage value
- Why industrial outdoor storage sites can be difficult to replace
- How local land-use decisions affect the space businesses need for logistics and operations
- How educational social media content can generate commercial real estate leads
- What Aviva has learned from growing a family industrial real estate business
About the Guest
Jenn Quader is the President and CEO of The Smart Agency, a communications firm specializing in commercial real estate and financial services, and the host of The Smart Agency Presents GlobeSt. Women of Influence podcast. After advancing through leadership roles at the agency, she acquired the firm in 2018 and now oversees its strategy and operations. Jenn helps companies communicate their value, strengthen their market presence, and connect with the audiences that matter to their business. Through her podcast, she brings together industry leaders to explore commercial real estate, leadership, and the experiences shaping their careers.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
Buying, Selling, or Leasing Industrial Property in Denver?
A changing market creates different decisions for every property owner, investor, and tenant. Whether you’re evaluating a warehouse acquisition, considering a sale, or trying to lease vacant space, the details of the property and the local market matter.
The Warehouse Hotline helps clients buy, sell, and lease industrial real estate throughout the Denver metro area. We can help you evaluate your options and develop a strategy around your property or space requirements.
