How the Best Commercial Real Estate Brokers Are Using AI Today

How the Best Commercial Real Estate Brokers Are Using AI Today

Artificial intelligence is changing commercial real estate faster than most brokers realize. The firms that learn how to use AI today will save time, improve marketing, streamline operations, and gain a competitive advantage tomorrow.

In this episode, Aviva Sonenreich sits down with Topher Stephenson, Head of Operations at Aspire Commercial and author of the Chat CRE newsletter, to discuss how commercial real estate professionals are using AI in the real world. From ChatGPT workflows and custom GPTs to marketing automation, prospecting, and brokerage operations, Topher shares practical examples of how AI is already transforming the industry.

Key Topics Discussed

  • How commercial real estate brokers are using AI to save time and improve productivity
  • Practical ChatGPT workflows for property marketing, lease summaries, and prospecting
  • How custom GPTs and AI automation can streamline brokerage operations
  • The future of AI-powered lead generation and business development in CRE
  • Why AI won’t replace brokers, but brokers who use AI may outperform those who don’t
  • The biggest mistakes brokers make when adopting AI tools
  • How small brokerages can compete with larger firms using technology

About the Guest

Topher Stephenson is the Head of Operations at Aspire Commercial and the founder of CRE AI Studio, where he helps commercial real estate professionals understand and implement artificial intelligence in their businesses. As an AI speaker, consultant, and educator, Topher specializes in testing and evaluating emerging AI tools and translating them into practical workflows for brokerage, marketing, operations, and business development. Through his newsletter, tutorials, and training, he helps CRE professionals use AI to improve efficiency, automate repetitive tasks, and grow their businesses.

About the Host

Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.

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