What does it take to build a billion-dollar commercial real estate career?
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Will Curtis, CCIM, CPM, owner, broker, and commercial real estate advisor based in San Antonio, Texas, to discuss the lessons that helped him build a career spanning more than $1 billion in commercial real estate transactions.
Will shares how an unexpected financial literacy class while serving in the U.S. Army introduced him to real estate investing, how military leadership shaped his brokerage career, and why humility has been one of his greatest competitive advantages. Together, they discuss property management, brokerage, leadership, client responsibility, the emotional side of commercial real estate, and how AI and psychographic data are changing the way brokers identify tenants and lease commercial properties.
Key Topics Discussed
- How to build a successful commercial real estate career
- Lessons from closing more than $1 billion in CRE transactions
- How military leadership translates to commercial real estate
- Why humility is one of a broker’s greatest strengths
- The role of attention to detail in commercial real estate
- Why property management makes better brokers
- The emotional side of commercial real estate transactions
- Office, industrial, and medical office brokerage insights
- How AI is changing commercial real estate leasing
- Using psychographic data to identify ideal tenants
- Smarter prospecting through demographics and market analysis
- Leadership lessons that apply beyond commercial real estate
About the Guest
Will Curtis, CCIM, CPM, is the Principal Broker at Crossed Sabers Commercial Real Estate and a commercial real estate executive, property management expert, and industry educator based in San Antonio, Texas. Throughout his career, he has participated in more than $1.2 billion in commercial real estate transactions, with expertise spanning office, industrial, medical office, property and asset management, and investment advisory services. A U.S. Army veteran, Will is known for combining military leadership principles with data-driven real estate strategies to help clients make informed investment and operational decisions while advancing education across the commercial real estate industry.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
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