You don’t need the marketing budget of a national brokerage to get noticed by commercial real estate clients. But you do need to give people a reason to find you, trust your expertise, and remember your name.
In this episode, Aviva Sonenreich and Joe Killinger, managing partner of Commercial Brokers International, discuss how independent brokers can use content, AI tools, and professional relationships to grow their businesses. Joe shares why he believes brokers should start building an online presence now, how he uses AI to support his marketing, and why creating useful content still requires a broker’s own knowledge and perspective.
They also explore how Joe built a commercial real estate affiliate network to help independent brokerages serve clients across markets. Along the way, Aviva and Joe discuss what younger brokers should look for in a brokerage, why cold calling alone isn’t a complete business strategy, and how long-term client relationships matter more than any single transaction.
Key Topics Discussed
- How independent commercial real estate brokers can build visibility without a large marketing budget
- Why blogs, videos, and other useful content can help prospective clients discover your expertise
- How Joe uses AI for content ideas, editing, and marketing support
- Why brokers should review AI-generated content rather than publish it without their own input
- How consistent branding across a website and social platforms supports a brokerage’s online presence
- How Joe built an affiliate network that connects independent brokerages across different markets
- Why a national network can help boutique firms serve clients with properties in multiple states
- How to combine inbound marketing with cold calling and other direct outreach
- What new CRE brokers should learn about their markets before prospecting
- Why mentorship, consistent work, and listening are essential to building client relationships
About the Guest
Joe Killinger is the Managing Partner of Commercial Brokers International, a Southern California commercial real estate brokerage, and the host of The Joe Killinger Show. An entrepreneur and business growth executive, Joe focuses on scaling real estate companies through strategic growth, operational improvements, and leadership development. He has long embraced digital marketing and content creation as tools for building a brokerage business and connecting with clients. Through his podcast, he shares insights from entrepreneurs and industry leaders on commercial real estate, business growth, and building successful teams.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
Need More Exposure for Your Industrial Property?
Getting the right buyers or tenants to see your property takes more than putting a listing online. The Warehouse Hotline combines industrial market knowledge, targeted outreach, and digital marketing to help owners position and market their properties throughout the Denver metro area.
Whether you’re considering selling a warehouse or leasing available industrial space, we can discuss a marketing strategy tailored to your property and goals.
