Starting a podcast isn’t just about creating content. For commercial real estate brokers, it can become one of the most effective ways to build authority, develop relationships with property owners, and generate new business over the long term.
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Ben Nolte, CCIM, a commercial real estate broker with Sun Vista in Albuquerque, New Mexico, to discuss how to use a podcast to build relationships, increase visibility, and create new business opportunities.
Rather than discussing podcasting in theory, Aviva and Ben use Ben’s journey as a real-world case study to explore how commercial real estate professionals can start a podcast that actually generates clients. Through Ben’s experience launching Business and Brews with Ben, they break down what it really takes to turn a podcast into a business development tool—covering everything from selecting the right guests and structuring episodes to SEO, content strategy, prospecting, and overcoming the fear of putting yourself online.
Whether you’re an experienced broker or just beginning to build your personal brand, this conversation offers a practical roadmap for using podcasting as a long-term business development strategy.
Key Topics Discussed
- Why commercial real estate brokers should consider starting a podcast
- How podcasts help build authority and credibility in your market
- Turning podcast interviews into client and referral opportunities
- How to invite property owners and prospects onto your show
- Building relationships before asking for business
- Creating content that continues working long after it’s published
- Podcast SEO and choosing titles that rank in search
- How to repurpose one episode into content for multiple platforms
- The role of YouTube, LinkedIn, and social media in growing a brokerage
- Why consistency matters more than expensive equipment
- Overcoming the fear of creating content online
- Building a recognizable personal brand in commercial real estate
- How podcasts support long-term prospecting and business development
- Why “done is better than perfect” is the mindset every broker needs
About the Guest
Ben Nolte, CCIM, is a Senior Advisor specializing in Land & Industrial at NAI SunVista Commercial Real Estate in Albuquerque, New Mexico. He advises owners, occupiers, investors, landlords, tenants, and developers on industrial real estate, land, leasing, acquisitions, and investment opportunities throughout New Mexico. Known for his practical, data-driven approach, Ben is passionate about helping clients make informed real estate decisions while sharing industry insights through his podcast, Business & Brews with Ben, where he explores commercial real estate, business, and entrepreneurship.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
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