Commercial real estate clients are changing how they find, research, and evaluate brokers.
Social media is no longer just a place to promote listings. Used strategically, it can help brokers build credibility, educate potential clients, strengthen relationships, and stay visible long before someone is ready to hire them.
In this episode, Aviva Sonenreich and commercial real estate marketing strategist Marcy Moneypenny discuss how brokers can use social media to build authority and generate more business.
Marcy explains why many commercial real estate professionals still resist digital marketing, why LinkedIn has become an important networking and business development platform, and how consistent online visibility can build trust before the first conversation.
They also discuss the difference between simply posting content and building a recognizable professional brand, common mistakes brokers make online, and why adapting to changing client behavior is becoming increasingly important in commercial real estate.
Key Topics Discussed
- How commercial real estate brokers can use social media to generate business
- Why clients increasingly research brokers online before reaching out
- How to use LinkedIn to build credibility and professional relationships
- Why consistent visibility can build trust before the first conversation
- The difference between posting content and building authority
- Why many commercial real estate brokers still resist social media
- How digital marketing can help brokers better serve their clients
- Common social media mistakes commercial real estate professionals make
- How changing client behavior is reshaping commercial real estate marketing
- Why personal branding matters in a relationship-driven business
- How brokers can use content to educate rather than simply promote
- The future of commercial real estate marketing and brokerage
About the Guest
Marcy Moneypenny is the Founder of The Moneypenny Collective and a commercial real estate leader, strategic advisor, and industry advocate. Her career includes senior leadership roles at Avison Young, where she served as Principal and Managing Director of the Denver office, and CBRE, where she served as Senior Managing Director working with major institutional and global clients. Drawing on her experience leading teams, developing talent, and driving business growth, Marcy created The Moneypenny Collective to help women in commercial real estate advance their careers, strengthen their leadership skills, and increase their visibility and influence across the industry.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
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