Getting featured on television might put your name in front of thousands of people. But what makes a producer invite you back—and what does that exposure actually do for your real estate business?

For real estate professionals looking to build an audience, the answer isn’t simply to talk more about their expertise. It’s to understand what people want to hear, connect that expertise to timely conversations, and give the audience a reason to listen.

In this episode, Aviva Sonenreich and Mitch Rochelle discuss how Mitch became a recurring commentator on major business news networks, what he learned about reaching different audiences, and how media exposure has influenced his work in real estate. They also explore why commercial real estate receives relatively little mainstream coverage and how podcasts and social media are changing the way people find industry insights.

Key Topics Discussed

• How Mitch’s work on PwC’s real estate research led to his first television appearances and recurring opportunities in business news.
• What television producers look for in a guest and why connecting your expertise to the current news cycle matters.
• How understanding an audience can make interviews, presentations, and other content more relevant.
• Why Mitch finds audience Q&A more effective than relying on prepared talking points.
• Why commercial real estate receives less mainstream media attention than stocks and residential housing.
• How appearing on television has affected Mitch’s professional visibility, investor conversations, and business relationships.
• Why podcasts give commercial real estate professionals room to explore topics that short television segments cannot.
• How social media, short-form video, and personalized news feeds could change the way audiences discover real estate content.

About the Guest

Mitch Roschelle is the Founder of Macro Trend Advisors, a real estate and economic commentator, and a private equity investor with more than three decades of experience spanning real estate, housing, finance, and capital markets. During his 37-year career at PwC, he held senior leadership roles and helped publish Emerging Trends in Real Estate and the PwC Real Estate Investor Survey. Today, Mitch brings his experience in research, consulting, and investment to his work as a media commentator, speaker, and Visiting Research Fellow at the University of San Diego. He is a regular guest on Fox Business, Fox News, and NewsNation, where he discusses the economic and market forces shaping real estate.

About the Host

Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.

Need an Industrial Real Estate Partner Who Knows How to Get Your Property Seen?

Visibility matters in real estate, too. Whether you’re selling a warehouse or leasing an industrial building, reaching the right buyers and tenants takes more than putting a listing online.

The Warehouse Hotline combines local industrial market knowledge with video, digital marketing, and direct outreach to help property owners bring their spaces to market. If you’re considering a sale or have industrial space to lease in the Denver metro area, our team can help you build a strategy around your property and your goals.