Finding an apartment in New York City can take weeks, dozens of tours, and an overwhelming amount of paperwork. Even when renters find a place they love, there’s no guarantee they’ll get approved before someone else does.

For landlords, the challenges are just as real. Finding qualified tenants, reviewing applications, and managing the financial risks of a bad rental decision can make an already complicated process even more difficult.

So why is renting an apartment in NYC still so complicated, and can technology finally make the process easier for everyone?

When Gabe Einhorn’s younger brother toured approximately 25 apartments, missed out on multiple opportunities, and finally secured a rental just one day before starting school at NYU, the experience helped inspire a new approach to apartment hunting.

A Better Way to Find an Apartment in NYC?

In this episode, Aviva Sonenreich and Gabe Einhorn, co-founder of Nessoo, discuss why finding an apartment in New York City remains so difficult, the challenges facing both renters and landlords, and how artificial intelligence and tenant pre-verification could improve the rental process.

Gabe shares what he learned from interviewing thousands of NYC renters about their apartment searches. Despite having access to major rental listing platforms, many people still spend weeks or months searching, touring properties, submitting applications, and competing for limited available housing.

For renters, the process can mean missed opportunities, expensive application requirements, uncertainty about approval, and pressure to secure housing before a job or school deadline.

For landlords, the challenge often looks different. In a competitive rental market like New York City, the issue isn’t always attracting applicants. It’s identifying qualified tenants while navigating screening requirements, fair housing regulations, and the potential financial consequences of a tenant who stops paying rent.

Aviva brings a commercial real estate perspective to the discussion, sharing her experience with tenant issues, property management, and the importance of evaluating prospective tenants before entering into a lease.

Together, they explore how these challenges affect both sides of a rental transaction and why making the process more efficient requires understanding the needs of renters and property owners.

Gabe also explains the personal experience that led to the creation of Nessoo, a rental marketplace designed to change how renters and landlords connect.

Rather than requiring renters to search through listings and repeatedly submit applications, Nessoo’s approach focuses on pre-verifying applicants and using AI-powered matching to identify rental opportunities based on income, qualifications, lifestyle preferences, commute requirements, and other relevant criteria.

The conversation goes beyond New York City to explore how similar technology could help renters and landlords in markets such as Colorado, Texas, and other parts of the country, where the challenge may be finding qualified applicants rather than managing overwhelming demand.

Aviva and Gabe also discuss why real estate has been slower than other industries to adopt new technology, the opportunities this creates for entrepreneurs, and how better systems could change the way people find, lease, and manage properties.

For renters, landlords, property managers, real estate investors, and anyone interested in real estate technology, this episode offers a look at the challenges of NYC apartment hunting, tenant screening, rental applications, and the future of AI-powered rental matching.

Key Topics Discussed

• Why finding an apartment in NYC is so difficult: How limited housing availability, strong demand, and competition make apartment hunting challenging.
• The challenges facing NYC renters: Why apartment searches can take weeks or months and how deadlines can pressure renters into difficult decisions.
• Why landlords are selective about tenants: How rental payment risks, screening requirements, and potential eviction challenges influence leasing decisions.
• Tenant screening and rental applications: What landlords consider when evaluating applicants and why income verification and financial qualifications matter.
• The financial impact of problem tenants: How missed rent payments, eviction disputes, and property expenses can affect landlords and real estate investors.
• The apartment search that inspired Nessoo: How Gabe’s brother toured approximately 25 apartments before securing housing just before the start of school.
• How Nessoo approaches apartment matching: Using renter pre-verification to help connect qualified applicants with suitable rental properties.
• AI in real estate leasing: How technology can evaluate renter preferences, income qualifications, and commute needs to suggest potential housing options.
• How rental challenges differ across markets: Why New York City landlords may face too many applications while property owners elsewhere may struggle to attract qualified renters.
• The future of real estate technology: How innovation, better matching systems, and strong professional relationships could improve leasing for renters and landlords.

About the Guest

Gabe Einhorn is the Co-Founder of Nessoo, a real estate technology platform designed to simplify the rental process for tenants and landlords. Alongside his brother Aiden, Gabe is building a rental marketplace that allows renters to verify their income, identity, and credit once, making it easier for landlords to identify qualified tenants without relying on traditional application processes. A former commercial mortgage broker and entrepreneur with a strong social media presence, Gabe brings experience in real estate, finance, and digital marketing to his work. Through Nessoo, he aims to make renting more efficient, transparent, and accessible for both renters and property owners.

About the Host

Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.

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