In 2024, Sonenreich’s success was featured in Bisnow, one of commercial real estate’s most respected national news outlets, in the article “TikTok: The Hidden Deal-Maker for CRE’s New Generation of Professionals.” This feature in Bisnow, highlights a replicable model for brokers nationwide to generate high-value leads and close complex transactions.
[Denver, CO – July 1, 2025] – TikTok for commercial real estate is no longer just a passing trend—it’s a proven lead generation strategy that’s reshaping the industry. Denver-based commercial real estate broker Aviva Sonenreich is at the forefront of this movement, using TikTok to secure multi-million dollar deals and build lasting relationships with high-value clients.
The challenge arose in 2020 when the pandemic slowed traditional networking. In response, Sonenreich adopted TikTok for commercial real estate marketing. Instead of waiting for inbound calls, she created simple, authentic videos showcasing properties with a fresh, engaging style. One early post featuring a vacant warehouse with a “sparkle filter” went viral, generating a flood of inquiries that quickly led to her first TikTok-originated deal.
This initial success was not a fluke. The results have been consistent and substantial. To date, Sonenreich’s TikTok for commercial real estate strategy has directly led to the sale of a $2.6 million property, the closing of a complex three-property mixed-use deal, and the leasing of multiple other spaces.
“Prospects saw me on TikTok, nonstop, talking about commercial real estate in a way that was accessible and real,” stated Sonenreich. “This wasn’t just about getting views; it was about building a connection. The deals followed because the trust was already there.”
Sonenreich’s success is not an isolated case but rather proof of a burgeoning trend. Her story is one of many demonstrating the platform’s power for CRE professionals:
- Eddie Gonzalez, a Phoenix-based broker, has closed nearly 200 retail leases by building relationships through his TikTok videos.
- Max Fisher of Arizona effectively engages industrial tenants in his market using the platform.
- Harry Law of NAI Horizon has grown his influence in Tucson by using TikTok to spark conversations around key real estate trends.
A key factor in the success of TikTok for commercial real estate is the platform’s unexpected demographic reach. “What’s shocking is how consistently there are 50-year-olds, 60-year-olds just scrolling. Really successful people, really wealthy people,” Sonenreich noted. “The people I should be going after—who I never expected to be there—are just lurking, scrolling away.”
For brokers who balance transparency with discretion, TikTok for commercial real estate has become an invaluable tool for building visibility and creating a pipeline of warmer, more engaged leads. Aviva Sonenreich’s story proves that what may have seemed like a passing fad is now reshaping how a new generation of brokers builds relationships and closes deals faster.
Aviva Sonenreich’s story proves that what once seemed like a passing fad is now reshaping how top-performing brokers build trust, nurture relationships, and close high-value deals faster.
About This Analysis This case study highlights a pivotal shift in marketing strategy within the commercial real estate sector. It demonstrates how authentic, narrative-driven content can be leveraged on modern digital platforms to produce tangible, high-value business outcomes.
Read the full Bisnow feature: TikTok: CRE’s Hidden Deal-Maker
Name: Aviva Sonenreich
Email: info@warehousehotline.com
Organization: The Warehouse Hotline
Address: 2 Adams St, Denver, CO 80206, United States
Phone: (303) 409-9546
1. Can brokers close real deals on TikTok?
Yes, brokers like Aviva Sonenreich and others nationwide have closed multi-million dollar sales, leases, and built investor relationships through TikTok CRE
2. Is TikTok just for young people?
No, many investors and business owners in their 50s and 60s use TikTok CRE.
3. Will TikTok CRE be banned?
It’s uncertain, but brokers say no other app matches its reach for real estate.
