Commercial real estate lead generation is changing faster than ever. Google is no longer the only place clients are searching—AI platforms like ChatGPT, Gemini, and Perplexity are beginning to recommend brokers. The question is: will they recommend you?
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Amy Calandrino, commercial real estate broker, entrepreneur, and host of The Performance Mindset Show, to discuss what’s actually working for commercial real estate lead generation in 2026. Amy shares how she’s using AI, SEO, YouTube, blogging, and personal branding to attract clients, why consistency matters more than ever, and how brokers can position themselves to be discovered by both search engines and AI.
Key Topics Discussed
- How commercial real estate lead generation is changing in 2026
- How brokers can improve their visibility in AI search results
- Why YouTube, blogging, and SEO still matter
- How to build a commercial real estate personal brand
- The importance of proof stacking and demonstrating expertise online
- How social media strengthens client relationships and referrals
- The biggest mistakes brokers make with online marketing
- Why answering your phone is still one of the best lead generation strategies
About the Guest
Amy Calandrino is a Director at Cushman & Wakefield and a nationally recognized commercial real estate leader, investor, author, and podcast host. She specializes in office, flex, and mixed-use properties, advising occupiers, investors, and property owners on leasing, acquisitions, dispositions, and strategic real estate decisions. Amy is widely recognized for her client-focused approach, thought leadership, and expertise in commercial real estate investing, brokerage, and long-term value creation.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
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