Creating great content isn’t enough anymore.
The businesses winning today aren’t just producing more content—they’re distributing it better.
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Jared Kleinstein, Founder and CEO of Fresh Tape Media and Founder of Gondola, to discuss the future of content marketing and audience growth. Jared shares how he built a creative agency from his home into a nationally recognized production company, why owning commercial real estate became a key part of his business strategy, and how today’s businesses can create content that reaches the right audience. They also explore content distribution, AI, podcasting, collaboration, entrepreneurship, and building long-term businesses.
Key Topics Discussed
- Why content distribution matters more than follower count
- How businesses can build audiences through collaboration
- The rise of clipping networks and short-form content
- Why every podcast needs a distribution strategy
- The content metrics businesses should actually measure
- How AI is improving creative workflows without replacing creators
- Building Fresh Tape Media from a home office to a Denver headquarters
- Why Jared believes business owners should own commercial real estate
- Growing Gondola into a platform for content creators and sports organizations
- Balancing entrepreneurship, business growth, and family life
About the Guest
Jared Kleinstein is the Founder and CEO of Fresh Tape Media, a creative agency and production company that partners with leading sports leagues, brands, and organizations to produce commercials, documentaries, social-first content, and digital campaigns. He is also the Founder of Gondola, a platform that helps creators and brands showcase their work, connect with collaborators, and measure the impact of their content. Jared is widely recognized for his expertise in content strategy, audience growth, creative production, and digital storytelling.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
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