The most crowded areas of commercial real estate are often the hardest places to build an edge. When every broker is chasing the same owners, properties, and markets, the bigger opportunity may be where everyone else is not looking.
In this episode, Aviva Sonenreich and commercial real estate advisor Kayla Mahoney discuss how brokers can find untapped clients, overlooked markets, and unconventional deal opportunities.
Kayla shares how she built her business by looking beyond traditional brokerage strategies, from developing referral relationships with high-performing residential agents to targeting underserved luxury and hospitality markets. They also explore how technology, social media, automated outreach, and creative deal structures are changing the way commercial real estate brokers generate business.
Key Topics Discussed
- How to identify untapped commercial real estate markets
- Where brokers can find overlooked clients and deal opportunities
- How residential agents can become valuable CRE referral partners
- Why Kayla is targeting luxury hospitality and Caribbean markets
- How to identify markets with growth but limited brokerage competition
- Why personal networks can become a competitive advantage in brokerage
- How automated texting and modern outreach can generate CRE opportunities
- Why social media can outperform traditional prospecting strategies
- How boutique brokerage flexibility can create opportunities larger firms may miss
- Why creative financing and deal structures matter in today’s market
- How brokers can use content and education to attract clients
- Why authenticity and visibility are becoming increasingly important in commercial real estate
- How to choose a niche based on your network, interests, and market opportunity
About the Guest
Kayla Mahoney is a commercial real estate advisor licensed in Colorado and Florida, specializing in hospitality, luxury, and specialized commercial real estate. Her approach combines traditional brokerage expertise with modern marketing, technology, creative prospecting, and alternative transaction strategies to help investors, owners, and developers identify opportunities and execute complex deals. With experience across multiple markets and asset types, Kayla brings a forward-thinking perspective to commercial real estate investment, development, and advisory.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
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