Commercial real estate has always been a relationship business. Social media gives brokers and developers a way to build those relationships at a scale that was never possible before.
The right content can introduce you to potential clients, investors, partners, and deal opportunities while you are working, traveling, or even sleeping. But generating business from social media requires more than simply posting. It requires consistency, authenticity, and content that actually provides value.
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich and Nick Sansone discuss how social media is changing commercial real estate lead generation, networking, and deal sourcing.
Nick, a Principal at Sansone Group, explains why he decided to build an online presence after decades of success in commercial real estate development and why he sees social media as another way to expand relationships, market his business, and stay relevant as the industry evolves.
Aviva shares her own experience using social media to generate commercial real estate opportunities, including a transaction just under $10 million that originated through her online presence. Together, they discuss why content can become a form of networking at scale and how brokers, developers, and investors can use it to create opportunities beyond their existing networks.
Key Topics Discussed
- Social media as a commercial real estate lead generation tool
- Using content to source deals and expand your professional network
- Nick Sansone’s decision to build a personal brand online
- Aviva’s nearly $10 million commercial real estate deal sourced through social media
- Creating content that provides value instead of simply promoting yourself
- Building familiarity and trust through consistent online visibility
- The role of authenticity in commercial real estate marketing
- Turning social media into networking that works around the clock
- Commercial real estate’s slow adoption of social media and digital marketing
- Building an online presence without trying to become an influencer
- Using new marketing channels to reach clients, investors, brokers, and partners
- The long-term value of content that continues working after it is published
About the Guest
Nick Sansone is a Principal at Sansone Group, a family-owned, nationally recognized commercial real estate firm based in St. Louis. Alongside his brothers, Nick helps lead the firm’s development and investment activities across the United States, with experience spanning industrial, retail, office, residential, and data center properties. Sansone Group provides development, redevelopment, brokerage, and property management services, giving Nick a broad perspective on identifying opportunities, executing projects, and creating long-term value across commercial real estate.
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
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