Choosing the right commercial real estate broker can have a major impact on the outcome of your transaction. Whether you’re buying, selling, or leasing commercial property, the goal isn’t simply to find someone with a real estate license. You need a broker who understands your specific property type, actively works in your market, has relevant transaction experience, communicates well, and has a strategy you can trust.
In this episode, Aviva Sonenreich breaks down exactly how to find a good commercial real estate broker, where to look for qualified candidates, and how to determine who is actually right for your transaction. She explains why commercial real estate specialization matters, how to use referrals, AI, social media, Google, and industry relationships to build a shortlist, and why finding a broker should be only the beginning of your due diligence.
Aviva also walks through the questions she would ask before hiring a broker, including their experience with similar transactions, current knowledge of the market, proposed strategy, who will actually handle the assignment, and how they communicate. She also shares common red flags and explains why the broker with the highest valuation, lowest fee, or biggest company isn’t automatically the best choice.
Key Topics Discussed
- How to find a good commercial real estate broker
- Why specialization matters in commercial real estate
- What to look for in a broker before hiring them
- How to find brokers through referrals and industry relationships
- How to use AI to build a shortlist of commercial real estate brokers
- How social media can help you evaluate a broker before making contact
- How to research a broker’s recent listings and transactions
- Why relevant deal experience matters more than years in the industry
- The questions to ask when interviewing commercial real estate brokers
- How to evaluate a broker’s strategy for buying, selling, or leasing
- Why you should know who will actually be handling your transaction
- Why responsiveness can be an important indicator before you hire someone
- Red flags to watch for when choosing a commercial real estate broker
- Why trust should ultimately factor into your decision
About the Host
Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver commercial real estate brokerage specializing exclusively in industrial properties. She leads the firm’s brokerage operations, negotiates industrial sales and leasing transactions, advises clients on acquisition and disposition strategies, and oversees the company’s marketing and business development efforts. Through Commercial Real Estate Secrets, she interviews leading investors, brokers, developers, and industry experts to provide actionable insights on commercial real estate investing, brokerage, leasing, development, and market trends.
Looking for an Industrial Real Estate Broker in Denver?
If you’re buying, selling, or leasing a warehouse or industrial property in the Denver metro area, The Warehouse Hotline specializes exclusively in industrial commercial real estate.
Our team helps property owners, investors, buyers, landlords, and tenants navigate the market, evaluate opportunities, develop a strategy, negotiate transactions, and make informed real estate decisions.
